A new report suggests that improved health care and significant reductions in drug costs might be attained by breaking up the age-old relationship between physicians and drug company representatives who promote the newest, more costly and often unnecessary prescription drugs. This system, which has been in place for decades, at one time benefitted doctors by keeping them up to date on new medications, and always provided generous amounts of “free” samples to get patients started on the newest drugs, as well as other supplies and gifts.
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Breakup of physician, drug company relationship could improve health care, cut cost
